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October 10, 2003
Blogs for buzz marketing
Marketing Sherpa: Nokia Tests Viral Marketing Via Bloggers to Launch New Phone
Wow, I didn't know there is a marketing company with project devoted
entirely to recruiting prominent bloggers to talk up their clients'
products. Not that I have a problem with it. As long as the
buzz marketing is done with sufficient transparency, it puts pressure
on companies to deliver products that are actually cool. If the
Nokia 3650 phone sucked, giving it to bloggers would be like putting
Gray Davis in one of those carnival dunk tanks.
I'm surprised more companies don't realize that the real influencers
aren't reporters at big publications and tech news sites, but the
bloggers who build an plugged-in audience based on quality and
word-of-mouth.
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Posted by Kevin Werbach at October 10, 2003 2:52 PM
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