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March 25, 2006
Lucent's strategic choice
A couple weeks ago, I judged a Wharton business case competition to develop strategic initiatives for Lucent. Well, it looks like the company has chosen a road none of the students proposed -- merging with Alcatel. It's not easy being a telecom equipment vendor in this market.
Posted by Kevin Werbach at March 25, 2006 6:53 AM
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