« Law and Switching Costs | Main | How to kill a great service »

March 15, 2007

Cisco's Big Deal

Cisco is buying Webex for over $3 billion. That's a substantial amount even for Cisco, a company known for aggressive M&A. It's especially significant because Webex doesn't make any of the things Cisco is known for -- routers, wireless devices, network management services, etc. It offers web-based software for online collaboration. This deal comes after two smaller social networking acquisitions, Tribe.net and Five Across.

Clearly, something is afoot at Cisco. When you see a company strike out in a radical new direction like this, it's usuaully a sign of panic (the core business is dying), or a response to a competitor's actions. Neither seems to be the case here. Cisco weathered the crash, and is now doing very well thank you in its traditional markets. And I don't see Juniper, or Nortel, or Sun, or Alcatel, or Siemens going gaga over social networking and collaboration software. So what gives?

Cisco is either being brilliant or idiotic. I incline toward the former, as I explained earlier this month. Even if they are wrong, though, it says something significant about the state of the industry and its future. If I were looking at key trends, I'd sure want to know just what Cisco is thinking.

Makes me extra-glad Cisco will be the premier sponsor of Supernova 2007....

Posted by Kevin Werbach at March 15, 2007 11:33 AM

Comments

Post a comment

Thanks for signing in, . Now you can comment. (sign out)

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)


Remember me?