Kevin Werbach is a world-renowned expert on the business, legal, and social implications of emerging technologies.

A professor of Legal Studies and Business Ethics at the Wharton School, University of Pennsylvania, and formerly Counsel for New Technology Policy at the U.S. Federal Communications Commission, Werbach has spent the past two decades exploring major trends at the intersection of the Internet, digital media, and communications. He served on the Obama Administration's Presidential Transition Team and founded the Supernova Group, a technology consulting firm, which organized the CEO-level Supernova technology conference. He also created one of the most successful massive open online courses, with nearly half a million enrollments. He was named Wharton's first-ever Iron Prof in 2010.

Werbach has published four books, including The Blockchain and the New Architecture of Trust, For the Win: The Power of Gamification and Game Thinking in Business, Education, Government, and Social Impact, and After the Digital Tornado: Networks, Algorithms, Humanity.

Earlier in his career, he edited the influential technology newsletter Release 1.0, and helped develop the U.S. Government's Internet and e-commerce policies in the Clinton Administration


The wildly misunderstood technology behind Bitcoin and other cryptocurrencies could change business and society as profoundly as the internet did. I see it as fundamentally a new form of decentralized trust.

Data Ethics

Big data, machine learning, predictive analytics, and artificial intelligence are transforming the landscape in virtually every industry. Yet these techniques can produce privacy abuses, unethical manipulation, and discrimination.


What actually makes games fun? What do game developers understand about motivation and design that can be applied to business? How can “game thinking” go beyond surface-level points and rewards?

Internet Policy

Since the mid-1990s, I helped shape regulatory approaches to digital platforms as a policy-maker, industry analyst, and scholar. Technological developments continue to produce new legal and business challenges, but basic principles remain consistent.